Blog
Organic marketing for apps, in plain words.
Guides for makers who market their own app: what to post, how to write it and how to keep going.
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Organic marketing for apps: a plain guide for solo makers
What organic marketing means for a small app, where it happens, and how to run it as a weekly habit instead of a one-off launch push.
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How to make an Instagram carousel for your app, step by step
A practical walkthrough: pick one idea, write the cover first, keep one thought per slide, end with one next step, then export and post.
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Faceless Instagram for apps: what to post when you won’t be on camera
You do not need to be on camera to market an app. What replaces a face, which formats work without one, and how to keep it honest.
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12 Instagram carousel ideas for app makers
Twelve carousel formats for app makers, from receipts to tier lists, each with when it fits and a headline to start from.
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How to write an Instagram carousel people swipe to the end
The cover, the middle and the last slide: how to write each part of a carousel, with before-and-after lines and a caption that does its job.